WHO WE ARE
A4 Selection was formed in 2010 as part of the Selle Royal Group, in response to changing market needs, and leverages the experience gained over more than 50 years in the world of cycling. A4 Selection have collected together the best cycling components and accessories into a single catalogue to supply stores directly, ensuring a quality service with specialized advice.
The brands distributed by A4 Selection have different souls but are united by a commitment to excellence.
It provides a unique competitive advantage for sales teams aiming to answer the requests of even the most demanding consumers.
The brands distributed in Austria, France and Italy by A4 Selection are fi’zi:k, Continental, Crankbrothers
and Selle Royal, with KASK and KOO distributed to the Italian market only.